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California Music & Culture Assn. |
| Overview | Having identified a void in the political and media dialogues concerning nightlife, a consortium of nightclubs and music venues seek to establish a unified voice for the music and culture industries, to build political power, and to preserve and enrich safe entertainment.
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| | The Challenge | In the past, members of the entertainment and music community tended to operate as singular entities rather than as a collaborative.
| | Our Work | Working with the client, Barbary Coast established an ambitious and comprehensive plan to develop a sophisticated trade association that provides membership services, advocacy and government affairs campaigns, and communications support for entertainment’s diverse communities. We helped facilitate the organization’s development from bylaws and internal systems production to membership systems and brand identity and mission. Emphasizing its desire to communicate, collaborate, and educate, CMAC quickly gains the positive participation and attention it needs to thrive.
| | The Result | California’s premier organization for music, culture, and entertainment launches and receives a warm welcome from industry professionals, the media, and policymakers. Shortly after its launch, a decision-maker introduces legislation that supports the preservation and enrichment of nightlife, and CMAC continues to build positive relationships under the dome.
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