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Capt. Chesley B. Sullenberger III |
| Overview | On the afternoon of January 15, 2009, a competent and experienced pilot safely lands his suddenly crippled airliner in New York’s Hudson River, saving the lives of all 155 passengers and crew on board.
| | The Challenge | By the evening of January 15, 2009, Captain Chesley B. Sullenberger III and his family find themselves squarely in the sights of most American and global news organizations, with satellite trucks in their driveway and voicemail messages queuing up by the hundreds. Suddenly finding herself and her family in the eye of a media hurricane, Lorraine Sullenberger reaches out to Barbary Coast Consulting for counsel.
| | Our Work | We arrive at the Sullenberger household an hour after Lorrie’s telephone call, and begin constructing a protective, private shield around the family. We cajole and encourage reporters to stop calling the family’s phones, set up processes to appropriately deal with the blizzard of mail and electronic communications that accompany sudden notoriety, lasso and sort the business offers flying into the home, and attempt to allow the family the small amount of normalcy they might achieve after Sully’s astounding feat of skill. We work with the family and the Captain’s heroic flight crew colleagues to plan a national media tour, we aid Captain Sullenberger with the logistics for his many invitations to be honored at events, consult with him on his book deal and other business offers, help settle the details of his documentary film, and assist with his many speaking engagements.
| | The Result | Captain Sullenberger has become one of the most sought-after speakers in the nation, has authored a New York Times best-selling book (Highest Duty), and continues his work as an internationally recognized safety consultant. (All of these things are due to his innate skill and capacity, by the way - we just helped him handle the logistics.) We will take credit for fact that he and his family are rarely disturbed during dinner by well-meaning reporters, however. That’s all us.
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