Nielsen Media Research

Barbary Coast assisted Nielsen Media Research as they rolled out their new People Meter system in the San Francisco Bay Area.  The new system had been delayed due to political pressure in other regions around the nation.  Our team helped handle public relations, community outreach, creation of collateral material, and overall communications strategy.  Due to the overall team’s hard work and diligence, the new People Meter system rolled out on schedule in the San Francisco Bay Area.